Alter Luxe was not born to imitate, but to rewrite the rules.

We created a brand that rejects the idea that beauty should cost too much, or weigh on the shoulders of the planet.

We want to offer more in terms of quality, durability and aesthetic impact — without asking for either the inflated price of diamonds or silence about their origins.

True luxury is that which you can choose with pride, not justify.

Moissanite is visually indistinguishable from a diamond, but its soul is revolutionary.

It is not born from mining, conflicts or inflated marketing: it is born from research, innovation, and the desire to propose an intelligent alternative.

It is durable, brilliant and sustainably lab-grown.

With her you don't give up anything, on the contrary: you gain value, transparency and conscious beauty.

This is why it is the heart of every Alter Luxe creation.

Moissanite is second only to diamond in hardness, with a score of 9.25 out of 10 on the Mohs scale.

This means that it resists daily wear and tear, scratches and time, maintaining its beauty intact.

But it's not just about strength: moissanite has a higher refractive index than diamond, which allows it to reflect more light and provide an even more intense brilliance.

Composed of 50% carbon and 50% silicon, it has a structure similar to diamond, but with an ethical and controlled origin.

A jewel that combines science, aesthetics and responsibility.