We were born to change the rules of the game. With elegance.
Alter Luxe was born in the United Arab Emirates, but our spirit is deeply connected to Italian elegance.
We started from a simple, big question:
why does love have to cost so much?
Marriage proposals, rings, symbols of union... they had become inaccessible. And this pushed us to look for something better.
VISION
Elevate those with vision.
Alter Luxe is for those who lead change, with style and awareness.
MISSION
Making what matters accessible.
Every love story, every ambition deserves to shine without compromise.
VALUES
Real inclusion
The new luxury belongs to those with vision, not just privilege.
From the Cosmos to You
It was 1893 when the French chemist Henri Moissan , exploring a meteorite crater in Arizona, found tiny crystals unlike any other known stone. They were not diamonds.
They were something even rarer.
Brighter. Lighter. They came from the sky.
From that moment the history of moissanite was born, a gem that carries with it the energy of the stars and an incredible origin.
In nature it is so rare that it is almost impossible to find.
Today, thanks to technology and research, we can recreate it in the laboratory in an ethical, sustainable and transparent way, preserving all its beauty and essence. At Alter Luxe, moissanite is the heart of every creation: a modern stone, powerful and free from everything that the traditional diamond represents .
Each facet is a spark of its cosmic past — and your conscious present.
It's more than a gem. It's a story to wear.
The Science of Beauty
Our gem of choice is moissanite , composed of silicon carbide (SiC) , a material born from the union of carbon and silicon that forms an extremely stable crystalline structure.
With a hardness of 9.25 out of 10 on the Mohs scale , moissanite is just below diamond (9.5) and is among the most resistant gemstones in the world. It can be worn every day, without fear of scratches or signs of aging. It shines more intensely than diamond, thanks to its high refractive index (2.65–2.69 versus 2.42) and its superior dispersion of light , which creates extraordinary rainbow reflections.
Our gemstones are ethically and sustainably lab-grown , carefully selected to ensure high visual clarity and impeccable brilliance. They come in a variety of classic and contemporary cuts , as well as colored versions inspired by the deep tones of rubies, sapphires and emeralds.
For each jewel we use only noble and hypoallergenic metals : 925 Silver , brilliant and refined; 10K Gold , available in white, yellow and rose; and Platinum , naturally white, resistant and incredibly precious.
