For many people, diamonds have always been synonymous with luxury, love and beauty. But there is a gem that, without making any noise, is conquering more and more space in the boxes of the new generations.
Is called moissanite, and despite its unfamiliar name, is set to change the way we think about jewelry.
But what exactly is it? And why do more and more people choose it instead of diamond?
A discovery that comes from space
Moissanite was discovered at the end of the 19th century by Henri Moissan, Nobel Prize winner for Chemistry, inside a crater formed by a meteorite. Its origin is literally stellar. Since it is extremely rare in nature, today it is created in the laboratory, with a perfectly controlled chemical structure that guarantees ethics, purity and sustainability.
What makes it special?
At first glance, moissanite is aesthetically identical to diamond. No one, with the naked eye, could distinguish it. But its beauty is not just a matter of appearance: it is a gem with extraordinary technical characteristics.
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More brilliant than diamond : thanks to a higher refractive index (up to 2.69), it reflects light even more spectacularly.
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Resistant : with a score of 9.25 on the Mohs scale, it is the second hardest gem in existence after diamond.
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Exceptional focus : disperses light creating rainbow shades, making it fascinating in any condition.
And above all…
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It costs much less : a moissanite can cost up to 80% less than a diamond of the same size and visual quality.
An intelligent and conscious choice
Choosing a moissanite does not mean “settling”. On the contrary: it means choosing more. More ethics, more freedom, more awareness.
It is not tied to mining, exploitation or conflict. It is a gem that can be worn with pride, knowing that there is nothing to hide. Perfect for those who want an engagement ring, a symbolic gift or a valuable piece of jewelry to wear every day.
Alter Luxe: The First Italian Brand to Bring Moissanite to the Center of Luxury
In a landscape where price is often confused with value, Alter Luxe has chosen to do something different: offer refined, sustainable and uncompromising jewelry.
We use only the highest quality moissanite (D, VVS1), set in precious metals such as 925 silver, 10K gold and platinum. Each jewel is made to order, to celebrate those who choose the future with elegance and awareness.
Bottom line: why choose it?
✔ Aesthetically indistinguishable from diamond
✔ Brighter, more ethical, more accessible
✔ Closer to your lifestyle (and your values)
Moissanite is the gem of those who look forward.
It's not just a matter of fashion. It's a matter of choices.