The gem everyone thinks is a diamond. But it's actually moissanite.

La gemma che tutti credono sia un Diamante. Ma è Moissanite. - Alter Luxe

Moissanite: The Gem That's Revolutionizing the Jewelry World


For many, diamonds have always been synonymous with luxury, love, and beauty. But there's one gem that's quietly making its way into the jewelry boxes of new generations.
Is called Moissanite, and despite its unfamiliar name, is poised to change the way we think about jewelry.

But what exactly is it? And why are more and more people choosing it over diamonds?

A discovery that comes from space

Moissanite was discovered in the late 19th century by Henri Moissan, a Nobel Prize winner in Chemistry, inside a meteorite crater. Its origins are literally stellar. Because it is extremely rare in nature, today it is created in the laboratory, with a perfectly controlled chemical structure that guarantees ethics, purity, and sustainability.

What makes it special

At first glance, moissanite is aesthetically identical to a diamond. No one, with the naked eye, could tell it apart. But its beauty is more than just a matter of appearance: it is a gem with extraordinary technical characteristics.

  • More brilliant than diamond : thanks to a higher refractive index (up to 2.69), it reflects light even more spectacularly.

  • Tough : with a score of 9.25 on the Mohs scale, it is the second hardest gemstone in existence after diamond.

  • Exceptional focus : disperses light creating rainbow hues, making it fascinating in any condition.

And above all…

  • It costs much less : a moissanite can cost up to 80% less than a diamond of the same size and visual quality.

An intelligent and conscious choice

Choosing a moissanite doesn't mean "settling." On the contrary: it means choosing more. More ethics, more freedom, more awareness.

It is not tied to mining, exploitation, or conflict. It is a gem you can wear with pride, knowing that There's nothing to hide. Perfect for those seeking an engagement ring, a symbolic gift, or a valuable piece of jewelry to wear every day.

Alter Luxe: the first Italian brand to bring moissanite to the forefront of luxury.

In a landscape where price is often confused with value, Alter Luxe has chosen to do something different: offer refined, sustainable and uncompromising jewelry.

We use only premium quality moissanite (D, VVS1), set in precious metals such as 925 silver, 10K gold, and platinum. Each piece is made to order, celebrating those who choose the future with elegance and awareness.

Bottom line: why choose it?

✔ Aesthetically indistinguishable from diamond
✔ Brighter, more ethical, more accessible
✔ Closer to your lifestyle (and your values)

Moissanite is the gem of those who look forward.
It's not just a matter of fashion. It's a matter of choice.

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